Email Marketing Lead

About the role

Brilliant SEO is hiring an Email Marketing Lead to own and scale our email channel. In this role, you’ll plan, create, and optimize campaigns that drive engagement and revenue — from lead nurturing to client activation.You’ll build full-funnel email journeys, align messaging with buyer intent, and collaborate across marketing, sales, and content to deliver clear, strategic communication at every touchpoint.The ideal candidate understands the power of email when done right — and knows how to pair strong creative with smart data to drive performance.

‍

What You’ll Do

• Plan and execute email campaigns that educate, convert, and retain leads.
• Own the email marketing calendar — from ideation to delivery.
• Write compelling copy that aligns brand voice with clear calls to action.
• Collaborate with content and design to map assets to the user journey.
• Analyze performance data to refine strategy and improve results.
• Use A/B testing and segmentation to continually optimize performance.
• Track funnel metrics and report on lead progression and campaign impact.Manage HubSpot as the primary CRM — ensuring clean integration across teams.
• Support referral and affiliate email programs with strong sequencing and messaging.Partner closely with sales, ops, and strategy to align messaging and targeting.

‍

You’re a Great Fit If You Have

• 5+ years in email marketing or demand gen at a B2B or tech-driven company.
• A portfolio of successful campaigns that moved metrics, not just mailboxes.
• Experience building full-funnel nurture programs and lifecycle strategies.
• Strong copywriting skills and an eye for brand-meets-performance messaging.
• Deep comfort working in HubSpot (or similar CRM/email tools).
• Strong data fluency — you turn metrics into insights and action.
• Great project management skills and the ability to juggle moving parts.
• A proactive, collaborative mindset — you work well with teams and own your lane.